AUCKLAND, Today: Marketer Brook Cameron has been appointed to lead the Newspaper Publishers Association , taking over from outgoing chief executive Brian Hill.
NPA chairman Phil Eustace says the decision to appoint a marketer to lead the team was an easy one.
“We were looking for a leader who would be a strong and passionate industry advocate promoting the power of print,” he said.
“Brook has all the qualities we need – she is charismatic, energetic and has established relationships with the marketers and agencies we need to reach.”
“66% connect with a newspaper every week, and leveraging this reach in a targeted, relevant way is smart marketing,”
Cameron has 20 years’ diverse marketing experience working for some of New Zealand’s largest companies, as well as running her own marketing business.
She says over the years she has admired the enduring effectiveness of newspapers as a trusted environment for quality advertising.
“66% of New Zealanders connect with a newspaper every week and leveraging this reach in a targeted, relevant way is smart marketing,” says Cameron.
“I am looking forward to changing the perception of newspapers and demonstrating their effectiveness to marketers both as a news provider and a powerful advertising medium reaching highly engaged audiences across New Zealand.”
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