Newstalk ZB has unveiled their new brand campaign – a “slick, bold and fresh view” with the line Now we’re talking focusing on what Newstalk ZB does best – talking news, opinions and commentary with New Zealanders.
NZME head of talk Jason Winstanley says the new brand campaign speaks to the tone of the station. “Being opinion-led is a key differentiator for Newstalk ZB and we wanted that liveliness of opinion to come through in the creative,” she said.
“Now we’re talking also pays homage to the role the station plays in moving conversations forward and developing those conversations into actions.”
The TVC was physically filmed by Reload & Smoke Ponsonby – and put together inhouse at NZME (scroll down for the link).
“The TVC was physically filmed by Reload & Smoke Ponsonby – and put together inhouse at NZME.”
Newstalk ZB has the most e commercial news radio listeners in New Zealand and took home a slew of awards at the recent Radio Awards, including Best Producer (Emily Winstanley), Best Newsreader (Niva Retimanu), Best Talk Presenter – Breakfast or Drive (Mike Hosking), Best Talk Presenter – Other (Marcus Lush), and Best Content Director (Jason Winstanley and Nadia Tolich).
Mike Hosking was also recognised for an Outstanding Contribution to Radio.
Newstalk ZB has also released a television commercial, showcasing their line-up of talent that will play across the TVNZ network. The campaign was created by the NZME in-house marketing and creative teams.
CREDITS
NZME Marketing team: Mandie Strachan, Phoebe Turner
NZME Content team: Jason Winstanley, Nadia Tolich
Creative Director: Justine Black (NZME)
Art Director: Fraser Tebbutt (NZME)
Copywriter: Graham Stride (NZME)
Photographer & Director: Vicki Leopold (Reload & Smoke)
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