NZME’s Newstalk ZB was the top-rated commercial radio network in NZ – by station share, and breakfast across All People 10+, according to figures released this morning by the Radio Broadcasters Association, and its researcher GfK.
No 2 was the More FM network, #3 The Breeze, #4= Mai FM and The Rock, #6= was ZM and The Edge, # 8 The Sound, #9 Coast, and #10 was The Hits.
In the 18-34 category, No 1 was Mai FM, 2 The Rock, 3 ZM, 4 The Edge, 5 More, 6 Breeze, 7 Flava, 8 The Hits, 10 The Sound, 11 Radio Hauraki.
In the 25-54 category, No 1 was More FM, 2 The Rock, 3 Mai FM, 4 Breeze, 5 ZM, 6 The Sound, 7 The Edge, 8 Newstalk ZB, 9 The Hits, 11 Radio Hauraki.
Around 3.4 million New Zealanders 10+ listen to their favourite commercial radio stations every week.
RBA ceo Jana Rangooni said: “The first survey release of 2018 is another great one for radio showing all radio and commercial radio at all-time highs in terms of weekly listenership.
“For commercial radio it’s been a great week with ASA figures also showing radio advertising revenue at an all-time high.”
“For commercial radio it’s been a great week on all fronts with ASA figures released last week showing radio advertising revenue at an all-time high too.”
NZME Michael Boggs said: “I’m pleased that radio continues to deliver for both audiences and customers. In recent years, an increasing number of listeners are tuning-in to radio to be informed and entertained.
“In addition, advertisers continue to see the benefits of radio to reach their target audience and are increasing their investment in radio advertising, despite the increased overseas competition for the audience attention and advertising spend.
“NZME will continue to invest locally to make a difference for New Zealanders.”
Mediaworks ceo Michael Anderson said: “Radio is a medium that has a deep connection with its audience. Our Mediaworks brands engage with our listeners at all times of the day and provide relevant and timely content related to their activity – whether it’s on air, via digital, social media or through events – during breakfast, drive or nights.
“The latest GFK survey results demonstrate once again radio’s strength and consistency in its relationship with New Zealanders.”
- See the full individual radio station listenership details here
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