Newstalk ZB wins again in latest survey

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Newstalk ZB is NZ’s No 1 commercial radio network – by a comfortable margin – according to the latest Q4 results out of the Radio Broadcasters Association’s GfK Q4 2017 report. The network also won Breakfast, with Mike Hosking scoring a massive 14.2% of the audience (ahead of More FM Breakfast’s 9%).

ZB scored a 10.7% total share in the All People demographic, followed by The Breeze (8.2%), More FM (8%), The Rock (7.9%), Coast and The Sound (both 7%), The Edge (6.4%), Mai (6.1%), ZM (5.6%), and The Hits (5.3%).

In total weekly cumulative numbers, The Edge (613,100 listeners) edged out The Breeze (528.600), More (525,900), ZM (508,000), ZB (506,800), Mai FM (441,100), The Rock (427,700), The Hits (407,900), Coast (378.7), and The Sound (351,900).

In the 18-34 age group, The Rock network (13% share) just shades Mai FM (12.9%), followed by ZM (11%), The Edge ((10.6%), More (7.6%), The Hits (5.6%), Breeze (5.5%), Flava (5.3%), Hauraki (4.3%), and George (4%).

In the 24-54 group, The Rock is #1 (with 11.6%), More (9%), Breeze and The Sound (7.9% each), ZM and Mai FM (7% apiece), The Edge (6.8%), The Hits (6.2%), ZB (5%), Hauraki (4%).

NZME was the top network overall – nationally, and in Auckland.

Nationwide, 3.57 million people or 86% of New Zealanders aged 10+ listen to radio each week with 3.32 million or almost 80% of New Zealanders aged 10+ listening to commercial radio each week. This is an increase of approximately 150,700 for people aged 10+ on the final survey in 2016.

On average listeners tuned in for 17 hours 11 minutes of commercial radio each week.

Waikato hiccup
The S4 2017 release does not include an S4 release for the Waikato region. In September an extreme localised weather event took down the Ruru transmission tower that a number of radio stations in the area broadcast from for a matter of days.

The RBA says it was clear from analysis this had a major short-term effect on the market that is not indicative of normal listening patterns outside the effected time.

All historic S3 data has been carried forward to S4 for the Waikato region.

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