JWT and its client Ford wasted no time in turning the screws on Toyota when the news emerged last week that the Ford Ranger had knocked off the 32-year reign of the Hilux as NZ’s top-selling ute.
Toyota Hilux has long proclaimed itself “NZ’s best-selling ute” but in 2014 Ford sold 6345 Rangers in NZ, outselling the Hilux by560 vehicles.
JWT immediately created a suitably pointed print ad and ran it in the Weekend Herald, Sunday Star-Times, Dominion Post, Christchurch Press, Waikato Times and Otago Daily Times.
CREDITS
Agency: JWT
ECD: Cleve Cameron
Creatives: Mike Ramsay and Jordan Young
Planning Director: Jacqueline Smart
Production: Darryn Warharft
Account Service: Dominic Henshall, Natalie Allen, James Allan
Media: Dorota Girdlestone, Daniel Van Wely
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