NY fest casts net for young creatives

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The New York Festivals organisation has issued its entry call for the 2017 Torch Awards, which recognise young creatives 18-27.

Each year, Torch partners with a nonprofit organsation to explore a creative challenge with real-world potential. Young creatives around the world have the opportunity to submit their idea for tackling the needs and goals of the nonprofit as described in a challenge brief.

This year’s challenge is the Integrated-Mixed Media Challenge.

For the 2017 Torch Awards, New York Festivals has partnered with Today, I’m Brave, a registered non-profit that celebrates people performing brave acts every day and everywhere.

Their purpose is to inspire bravery within individuals and organisations by supporting Brave initiatives and sharing Brave stories from around the world.

New York Festivals created the Torch Awards as an expression of their commitment to the development and promotion of the next generation of creative talent.

“We are thrilled to partner with Today I’m Brave and believe in their inspiring message,” said Lisa Armstrong, director, New York Festivals Torch Awards. “This is a fantastic opportunity for both the Torch Awards and its entrants to join forces with this international nonprofit that champions bravery.”

Young creatives entering the Integrated-Mixed Media Challenge will develop and pitch an idea for an integrated-mixed media campaign to promote the international release of the Today, I’m Brave book in August 2017.

Today, I’m Brave has been built with a wide variety of stories, videos and pictures of people’s daily courage to face their fears and to create great change in their lives. Now the public will be able to read the inspiration behind the movement with specific ways to adapt Brave actions in their own lives. The Grand-Winning Team will have the chance to further develop their idea with Today, I’m Brave and see it go live.

Finalists will pitch in New York
Five finalist teams are chosen from all the submissions received and called to New York City to pitch their campaign idea to a panel of jurors, which includes representatives from the nonprofit. To help them prepare, each team is paired with a mentor selected from the New York Festivals Jury—some of the most influential leaders within the international advertising community.

The 2017 Torch Awards submission deadline is February 17. Finalist teams will be announced on April 3. The winning team will be announced and awarded live at the New York Show, taking place May 18 at Jazz at Lincoln Centre.

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