$2.767b!

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WELLINGTON, Wednesday: The Advertising Standards Authority today reported that advertising revenue across all main media was $2.767 billion dollars for the 12 months ended 31 December 2019.

The ASA has also updated the 2018 total following notification of adjustments to numbers reported to it last year. The Newspaper Publishers Association has reported a $9m reduction to newspaper revenue.

The Interactive Advertising Bureau has also updated total digital revenue. The IAB changed its methodology for reporting social media data in Q3 2019 and retrospectively incorporated the revised methodology for data back to Q1 2018 in its reporting.


“The data is from TV, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.”

The updated figures are recorded in the 2018 advertising turnover table and the amended total advertising revenue for 2018 is $2.677 billion (revised from $2.633 billion).

The data in the turnover report is from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

About the ASA
The Advertising Standards self-regulates advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply.

The members of the ASA are:
Association of NZ Advertisers, Comms Council, IAB, Letterbox Media, Magazine Publishers Association, Newspaper Publishers Association, Cinema, Community Newspapers, NZ Marketing Association, NZ Post, Outdoor Media Association of NZ, Sky TV, Radio Broadcasters’ Association, and ThinkTV.


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