The Advertising Standards Authority is measuring awareness about the NZ advertising codes and complaint procedures. The ASA’s partners in the exercise are Research NZ Ltd and the Marketing Association.
The consultation is part of the ASA Strategic Plan to engage with the wider advertising and marketing industry to ensure robustness and clarity.
The partners are circulating an online survey. MAD’s had a go at it – now it’s your turn. Complete the survey here.
“We know surveys regularly appear in your inbox, and you may get this invitation from other sources, but this is a great opportunity to have a say in the development of advertising self-regulation.,: says Marketing Association ceo Michael Pryor.
“The survey takes about five minutes to complete and will help the ASA learn what it could do better. Any information you provide will be treated in the strictest confidence and the ASA will only receive an overview of the results.”
If you have any questions or would like more information about the research, contact Hilary Souter on 04 472 7852 or Hilary@asa.co.nz.
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