NZ ad revenue down slightly in 2017 

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The Advertising Standards Authority has reported that advertising revenue across all main media was NZ$2.561 billion for the 12 months ended 31 December 2017. The 2016 total was $2.572 billion.

The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority. Please note there are different methods of data collection for each sector. Refer here for details.

The members of the ASA are: Association of New Zealand Advertisers, Communications Council of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers’ Association (Inc), Newspaper Publishers’ Association of New Zealand (Inc), Cinema, Community Newspapers, New Zealand Marketing Association (Inc), New Zealand Post, Outdoor Media Association of New Zealand, Sky Network Television, Radio Broadcasters’ Association (Inc) and ThinkTV.

The Advertising Standards Authority (ASA) self-regulate advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply.

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