NZ agencies in training for U20 World Cup

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.99 and justONE have released more details about their win as creative partner of soccer’s FIFA 2015 U20 World Cup, to be played in NZ in 2015.

“.99 and justONE have been tasked with developing a brand campaign to drive tournament ticket sales and awareness of the event amongst New Zealand’s football lovers, as well as other sports-mad members of the population,” says the release.

Arguably the largest sporting event New Zealand has hosted, and certainly the most global, the tournament kicks off in May, with 24 of the world’s top under-20 teams including New Zealand eager to shine on the world stage.

They’ll perform in front of a global viewing audience of 170 million with around 60 professional scouts looking to pick the next Messi or Maradona for the world’s best football clubs.

Sacha Haskell, FIFA U-20 World Cup 2015 Marketing and Communications Director, says it was the agencies’ palpable enthusiasm for the game, coupled with a first-rate proposal, which set them apart from the competition.

“What impressed us about the team from .99 and justONE was their passion for the sport, their integrated channel approach, and a really strong, compelling big vision creative idea that could bring it all together.

“Something that will be really campaignable to help showcase some of the best football talent from around the world,” she said.

Ben Goodale, Managing Director .99 and justONE, said: “We’re excited about encouraging people to attend the many venues around New Zealand with some truly mind-boggling football talent. Many of us at the agency are lovers of the game, so it’s a real treat to be able to work closely with the FIFA Local Organising Team on FIFA’s second largest tournament.”

Craig Whitehead, Chief Creative Officer .99, said: “Opportunities to work with sporting icons in a creative environment are pretty rare, they don’t come around very often. Everyone got stuck in to pull this proposal together, it was a real team effort and it’s fantastic that our hard work has paid off, I’m excited to see it being rolled out soon.”

“The .99 / justONE team are already hard at work on the campaign, which will incorporate a range of channels, including TVCs, online, e-DMs, and social media,” said Goodale.


About .99 & justONE

Merging in 2013, the .99 / justONE partnership brings together leading talent across both retail and one-to-one specialist advertising. Established in 2003, .99 is widely regarded as the leading retail specialist-advertising agency in New Zealand, with a team of 120 staff providing creative ideas and production services to more than 15 of the country’s top retail brands.

Now partnered with pre-eminent, award winning one-to-one specialist agency, justONE, the two form a combined entity that also offers expertise in CRM, loyalty, database marketing and more. Both are part of the Clemenger Group, Australasia’s largest, most successful marketing communications company comprising more than 50 diverse advertising, marketing and related specialist units in Australia and New Zealand.

  • Further information, assets, etc: Stephanie Lowe, One Plus One Group: Mobile: 022 089 4344 or email:
  • Contact Ben Goodale, Managing Director, .99 and justONE: Mobile: 021 541 315 or email:
  • For information on the FIFA U20 World Cup 2015 go to

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