NZ campaigns listed among global best

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UK ad researcher Warc has unveiled its Warc 100 2017 ranking of the world’s best marketing campaigns and companies, judged according to their business impact – including eight from NZ.

Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are at the top of this year’s rankings, which are based on performance in effectiveness and strategy competitions around the world.

BBDO NZ shops star
The Kiwi campaigns in the top 100 include Clemenger BBDO NZTA Mistakes (12th), Colenso BBDO DB Export Brewtroleum (#26), Colenso Pedigree Found (#33); Y&R Love from Land Rover (#34), Colenso/Proximity NZ Breast Cancer Foundation Breast Cream, Barnes Catmur & Friends Dentsu Hell Pizza Journey back from Hell (#60); Affinity ID MyCountdown (#89), and Republik Fuji Xerox Golden Opportunity (also #89).

Now in its fourth year, the Warc 100 is built on a rigorous methodology, developed in consultation with Kings College London’s professor of marketing.

Colenso global No 9
Overall, Colenso BBDO is ranked as #9 agency in the world.

  • See all the results (in easy-to-read format) at

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