NZ comms shop signs global retail advisor

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Auckland-based corporate communications agency One Plus One has been awarded the Greater Group PR account for Asia, Australia and New Zealand, without a pitch, and been given a remit to further improve the profile of the international design-led retail agency.

Established 25-years ago and based in Melbourne, Australia, Greater Group provides a “unique” end-to-end solution to global retailers and delivers high-impact, high-return store design, fit out and manufacturing solutions. Its clients include Samsung, Optus, JB Hi-Fi, Google, Pandora, Westpac Group and Nissan.

One Plus One will draw upon the affiliate status it enjoys with Asian comms & engagement advisory network MSLGROUP to help raise Greater Group’s profile in key markets such as Singapore, Hong Kong and China. In addition, One Plus One will assist Greater Group with its imminent New Zealand launch (scheduled to take place in the next few months) and provide communications support in Australia.

“Greater Group are acknowledged as leaders in their field and work with some of the best businesses and brands in the world so we’re really proud to partner with them,” said One Plus One managing director Kelly Bennett. “To help deliver the communications support they require in conjunction with our friends at MSLGROUP so shortly after we announced our partnership back in July, is validation of the benefit it provides.”

Greater Group’s Melbourne-based GM international brand & strategy Danielle Barclay said: “One Plus One were recommended to us and we were impressed with their skillset and strategic recommendations right from the onset, when we began our discussions earlier this year. They will support us in the countries where we seek to further develop our brand footprint and, of course, manage the PR and communications requirements for our push into New Zealand.”

Barclay spent several years working in Auckland (including a stint at DDB Shop) and will be relocating to New Zealand, where she will continue to oversee Greater Group’s expansion throughout the Asia Pacific region.

“Part of the attraction of working with One Plus One was their ability to assist us from New Zealand and yet support us throughout the Asia Pacific region,” she says.

MSLGROUP regional business director Charlotta Lagerdahl said: “It’s exciting to know we can collaborate with One Plus One to help Greater Group tell their story. We look forward to the prospect of counselling and working with them to help realise their engagement and communications requirements, as well as continuing our excellent working relationship with One Plus One.”

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