NZ Herald celebrates high audience numbers

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AUCKLAND, Thursday: NZME claims the NZ Herald brand audience is at an all-time high “and OneRoof continuing to go from strength to strength”, according to the latest Nielsen report.

Editor Murray Kirkness said: The Herald has 2.25 million Kiwis engaging with its platforms across a week. Its weekly print readership is up 21,000 and weekend paper readership also on the rise, with almost 800,000 Kiwis now reaching for the Weekend Herald or Herald on Sunday.

“We saw a noticeable increase in news readership due to Covid, and we expected that might drop as life slowly returns to normal. So we are pleased to see our audiences continue to show their support and seek quality, trusted news content – be it through digital or print.”

“NZME’s daily newspapers the NZ Herald, Hawke’s Bay Today, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate and Whanganui Chronicle reach 314,000 more people per week than all other daily competitor newspapers combined.


“The Herald on Sunday remains New Zealand’s number one Sunday paper with 348,000 readers.”

“Premium digital subscriptions also continue to grow year on year, totalling 140,000, including 83,000 paid digital-only subscribers.

“NZME’s property news and listing destination platform, OneRoof, has grown by 4% across both its commercial and residential print platforms, now reaching 779,000+ Kiwis.”

Key highlights:

  • 2.6 million Kiwis keep up with the latest news through NZME’s news platforms.
  • 744,000 Kiwis across NZ tune into Newstalk ZB every week for “the best news and talkback”.
  • Business Desk has 150,000 monthly users, including 200 of New Zealand’s biggest companies and government departments.
  • The NZ Herald reaches 2.2 million Kiwis every week, up 27,000 readers on last quarter.
  • Herald on Sunday remains New Zealand’s number one Sunday paper with 348,000 readers.
  • OneRoof – NZME’s print and digital platform that provides housing market trends, insights and commentary – reaches 779,000 Kiwis.
  • Viva magazine – “NZ’s No 1 quarterly women’s magazine” – reaching 138,000 readers

NZME ceo Michael Boggs said: “The latest readership survey results build on NZME’s recent success in the latest GfK commercial radio audience survey, which saw Newstalk ZB remaining top commercial station for the 14th year running, and The Mike Hosking Breakfast seeing record numbers for any commercial radio breakfast show in the country.”


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