TORONTO, Wednesday: Guest judge for Best Ads of the Week Worldwide, Lisa Greenberg, who is co-CCO at Leo Burnett Toronto, has selected the latest print ad out of Motion Sickness NZ’s Kiwi Lager An Ad that makes Ads campaign as her runner-up in the Print section of the competition.
“I Like that this print ad is interactive,” she wrote in her judgment. “It is, as its name suggests, an ad that makes an ad.
“It will be interesting to see if future fans actually help the cause.”
The overall Print winner was Lacoste Polo.
Of the Motion Sickness work The Best Ads people wrote: “Lisa is a creator, maker, shaper, tea totalling dreamer. She has been reaching for the stars with Leo since 2010.
“It will be interesting to see if future fans actually help the cause.”
“Her passion for creativity in all forms has helped Leo Burnett earn an international reputation as a place for world-changing thinking.
“As part of Leo’s Global Product Committee, D&AD & Cannes Lions judging panels, she’s been able to share her passion for the work.”
Greenberg: “Kiwi Lager is New Zealand’s long-lost beer. Having vanished from the face of the Earth sometime in the 90s, it’s finally back, but due to budget constraints, it needs help.”
Synchronicity
The global recognition for Motion Sickness and DB Breweries comes in the same week as their launch of the Kiwi Lager brand’s newest campaign …
CREDITS
Client: DB Breweries
Agency: Motion Sickness
Production: Motion Sickness
Director/ECD: Sam Stuchbury
Senior Creative: Will Macdonald
Copywriter: Sylvia Humphries
Business Director: Alex McManus
Graphic Designer: Nicholas Jamieson
DoP: Tim Flower
Editor: Jolin Lee
Production Designer: Anna Maxwell
Managing Director: Fraser Shrimpton
Account Manager: Dora Fedaeff
Colourist: Matic Prusnik
Client liaison: Sam Forrest, Eddie Commons
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