NZ magazine adspend holds steady

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In response to the decision of the ASA not to release the NZ Advertising Industry Turnover report for 2015, the Magazine Publishers Association, the independent industry body representing magazine publishers in NZ, has made the decision to release its data independently.

Magazine advertising spend for 2015 (January to December) was $210 million, a figure very close to previous years, showing that the sector performs consistently through good years and bad.

In 2014 adspend was $212m, in 2013 it was $211m, and in 2013 it was $211m

“This,” says MPA chairman Paul Dykzeul (who also is ceo of Bauer Media), “once again demonstrates the resilience of the magazine media category and the success publishers have had in building and commercialising properties across every available platform.

“The numbers once again demonstrate what a terrific job the magazine industry is doing in evolving its business and publishing models to reflect the changing media environment. It is also refreshing to be liberated from the narrow traditional definitions of medium that characterised media spend measurement of the past.”

The MPA’s definition of advertising turnover is the total of all commercial (non-circulation) revenue across all platforms including agency commission, from the majority of members. For some MPA member and non-member publications, an estimate has been made. The figure does not include revenue from revenue from Newspaper Inserted Magazines. Methodology: Data collected and supplied by the MPA.

“The MPA has consistently captured all commercial (non-circulation) revenue across all platforms, as we believe this represents more accurately how magazine brands build audience engagement and deliver campaigns for our agency and direct clients,” Dykzeyl said.

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