NZ newspapers performed solidly at the 2017 PANPA (Pacific Area Newspaper Publishers Association) regional Asia-Pacific Advertising & Marketing Awards, held in Sydney last night, winning the supreme awards in five major categories.
The NZ Herald picked up two, both in the National/Metro division: One in the Digital/Best Microsite/Native Advertising category for Brand USA First Stop Freedom; the second in Print Advertising/Best Print Campaign for a Client for House of Travel Creative Shapes.
The Wanganui Chronicle excelled in the Regional section, taking out two supreme awards: One in Digital/Best Single Ad for a Client for Jet Sprints – Shelter View Promotions; the other in Print Advertising/Best Feature for Celebrating Whanganui.
And Wairarapa Times-Age operations manager/designer Bevan Wills won an individual design award in the Executive Excellence/Creative Services Professional of the Year category.
These awards are run by NewsMediaWorks, a not-for-profit industry body established to advocate the cultural influence and commercial value of print and digital news media in Australia. It was founded in 2006 by Fairfax Media, News Corp Australia and Seven West Media (West Australian Newspapers).
EXECUTIVE EXCELLENCE
Marketer of the Year
Jodie Osborne: News Corp Australia – National & Metro (The Australian, Herald Sun, Daily Telegraph, Courier Mail & The Advertiser)
Marketing Team of the Year
Fairfax Media Customer Marketing Team, SMH / The Age / The Australian Financial Review
Team Collaboration / Team Player of the Year
Herald Sun: AFLW Product and Sport Editorial Team
Sales Person of the Year
Dimitri Galanis – News Corp: NewsLocal
Sales Manager of the Year
Meg Marsh: National Sales – South Australia, Australian Community Media, Fairfax Media
Sales Team of the Year
Australian Community Media, National Sales – South Australia, Fairfax Media
Individual Designer / Creative Services Professional of the Year
Bevan Wills: Wairarapa Times-Age
Creative Services Team of the Year
Commercial Innovation Studio, Fairfax Media
ADVERTISING – PRINT
Best Single Advertisement for a Client
Community Titles
Quest Community News: Moreton Bay Region Industry and Tourism
Regional Titles
News Regional Media: OMO Wrap
National / Metropolitan Titles
The Straits Times: Singapore Airlines to Stockholm
Best Print Campaign for a Client
Community Titles
Leader Newspapers: Aumann’s
Regional Titles
News Regional Media: OMO – Hey Mumma
National / Metropolitan Titles
The New Zealand Herald: House of Travel – Creative Shapes
Best Feature / Supplement / Native Advertising Environment
Community Titles
Quest Community News: Moreton Bay Rail Link Project
Regional Titles
Wanganui Chronicle: Celebrating Whanganui
National / Metropolitan Titles
News Corp Australia – Metro Ad Sales Team: Bank of Queensland ‘Make Your House a Home’
Best Print Idea or Innovation Presented to a Client or Agency
News Corp Australia – Metro Ad Sales Team – Etihad ‘Flying reimagined Virtual Reality’
Best Integrated Campaign for a Client
News Corp Australia – Campaign Solutions Studio: BWS 100 Days of Summer
CRAFT
Best Copywriting
Amy Currie – Hey Mumma Promotional Ads, News Regional Media
DIGITAL ADVERTISING
Best Single Advertisement for a Client
Community Titles
Mudgee Guardian, Think Water
Regional Titles
Wanganui Chronicle: Jet Sprints – Shelter View Promotions
National/Metropolitan Titles
Fairfax Media: Unapologetically Adult – Good Food
Best Digital Campaign for a Client
Regional
OMO: Hey Mumma Video Series, News Regional Media
National/Metropolitan Titles
Daily Telegraph: OTEN Supercoach NRL
Best Digital Idea or Innovation
The Sydney Morning Herald – Start Wars: Rogue One – Panorama Reveal
Best Microsite / Native Advertising
Community Titles
The Courier, Narrabri, Wonder of Wellbeing
Regional Titles
News Regional Media: OMO – Hey Mumma Microsite
National/Metropolitan Titles
The New Zealand Herald: Brand USA – First Stop Freedom
MARKETING FINALISTS
Trade Campaign of the Year
Community Titles
Quest Community News, Quest for the Golden Ute Top Tradie
Regional Titles
News Corp Australia – Ad Sales Team: ‘More Valuable’ – Regional Campaign
National / Metropolitan Titles
News Corp Australia Metro Ad Sales Team: ‘More Valuable’ – National Campaign
Consumer Campaign of the Year
Community Titles
News Community Media: #SnapAustralia
Regional Titles
News Regional Media – Regional Titles: Free Fitbit or NutriBullet – Digital Subscriptions Campaign
National / Metropolitan Titles
News Corp Australia Metro and Regional mastheads: The Marvellous Roald Dahl Library
Best Cause-Related Campaign or Community Service
Community Titles
Community Newspaper Group, Sox n Jox: Homelessness Week
Regional Titles
The Land Newspaper: Glove box guide to mental health
National / Metropolitan Titles
Herald Sun: Good Friday Appeal
Sponsorship of the Year
Community Titles
Joondalup Weekender: City of Joondalup Summer events sponsorship
Regional
The Standard: The Standard / Warrnambool Turf Club – May Race Carnival
National / Metropolitan Titles
The Sunday Mail: The Sunday Mail Suncorp Bank Bridge to Brisbane
Best Young Reader Programme
The Fiji Times: Kaila! Design your own Newspaper
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