NZ PR shop heads to Shanghai

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Auckland-based Boyd Public Relations is to open an office in China. Managing director John Boyd and the company’s Auckland-based China specialist Ling Zhao are travelling to Shanghai this week to finalise arrangements and meet their recently appointed country manager.

John Boyd says the establishment of the China office follows the company’s decision a year ago to appoint Ling to look at opportunities for New Zealand companies wanting to establish a market in China.

“As a result of Ling’s great work we are now working with three New Zealand companies in the health, food and beauty sectors to help grow their presence in China,” he said. “We now need some on-the-ground support in China – hence the opening of the office in Shanghai.

“It’s small steps for a start as we look to grow the business, but it’s an exciting opportunity as we look to work with New Zealand companies coming to grips with the importance of having well thought out social media/PR strategies for China.”

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