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AUCKLAND, Thursday: The Radio Bureau is bringing international audio and radio experts to New Zealand this Tuesday (25 June) for a Power of Audio conference in partnership with AUT and th Radio Broadcasters Association.

The conference aims to examine emerging trends and the future of audio, including technology and innovation in research. 

TRB general manager Peter Richardson said: “Power of Audio will feature a number of leaders in the audio space to discuss topics such as smart speakers, innovation in audience measurement for radio and what voice technology, 5G and the connected car means for the audio industry.”

Speakers include Kate Burleigh, the Sydney-based Amazon Alexa Skills ANZ manager, who will be presenting on the topic of voice assistants and smart speakers; and radio futurologist & keynote speaker James Cridland, who has spent 30 years working in the audio business for organisations such as BBC and Virgin Radio in the UK.

“Audio is experiencing phenomenal growth internationally,” Richardson said. “Radio listenership continues to remain strong, streaming music is growing and podcasting is starting to gain momentum. Smart technology is fuelling audio consumption and the use of voice, which is changing the way that humans interact with content producers and brands.”

“Smart tech is fuelling audio consumption and voice use, changing the way humans interact with content producers and brands.”

The half-day session starts at 8:30am and wraps up before midday, finishing with a panel of speakers discussing some of the most pressing questions for the industry around how radio is responding to issues such as increased demand for streaming content and music, fake news and smart technology.

Richardson said: “Audio is experiencing somewhat of a renaissance, driven by the innovation in sound and voice technology over the last few years. We’re excited to be bringing over experts in the field to discuss the changes and developments in our dynamic industry.”

The conference is at the Sir Paul Reeves Building at AUT, and is free to attend for media agencies and marketers.

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