Air NZ, Mitre 10, PAK’nSAVE shine in Reputation Index

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AUCKLAND, Today: Air New Zealand has retained its place at the top of the Kantar Corporate Reputation Index for the ninth consecutive year but Mitre 10 and PAK’nSAVE are hot on the national carrier’s heels.

All three companies scored a rounded 109 in the RepZ index with Air New Zealand just fractions of a point ahead of Mitre 10 (third last year) and PAK’nSAVE (up from fifth). Toyota and TVNZ were close behind on rounded scores of 108.

Established in collaboration with Wright Communications NZ in 2015, the Kantar Corporate Reputation Index employs Kantar’s “globally acclaimed” RepZ framework, employing standardised reputation attributes including Trust (36% weighting), Leadership (25%), Fairness (22%), and Responsibility (17%).

The survey, conducted between February and April 2023, provides invaluable insights into the public perception of New Zealand’s top 50 consumer facing corporates.

“True corporate reputation leaders are those that demonstrate unwavering respect towards employees and customers, refusing to compromise their values.”

Despite a marginal decline in its overall RepZ score from 110 last year, Air New Zealand retains its top-tier position. The airline secured the highest scores for Trust (115) and Responsibility (110), while also attaining an impressive fifth rank in Leadership (110). However, it falls short of the resilient zone in the Fairness attribute (97). An overall RepZ score of 105 or higher equates to a world-class rating.

Chief client officer of Kantar Insights Sarah Bolger highlighted the transformative power of companies that dare to push boundaries, embrace experimentation, and actively prioritise their impact on both people and the natural environment.

“True corporate reputation leaders are those that demonstrate unwavering respect towards employees and customers, refusing to compromise their values,” she said.

The top 20 …

  1. Air New Zealand
  2. Mitre 10
  3. PAK’nSAVE
  4. Toyota
  5. TVNZ
  6. Bunnings
  7. AA Insurance
  8. Samsung
  9. Southern Cross
  10. The Warehouse
  11. Fisher & Paykel
  12. Lotto NZ
  13. New Zealand Post
  14. New World
  15. Mainfreight
  16. Kiwibank
  17. Fisher & Paykel Healthcare
  18. Z Energy
  19. Kmart
  20. Zespri

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