David Day joins Special London as chief creative officer

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AUCKLAND, Wednesday: NZ-based global creative agency Special has appointed David Day as chief creative officer. He joins ceo Jennifer Black, and CSO Emily Harlock to form the leadership team for the London agency.

Formerly ECD at Crispin Porter Bogusky London, his appointment comes as Special adds the pan-European account Mutti to its roster of clients, including Virgin, Speedo, Time Out and Asos.

In his time at CPB London, Day has grown the creative agency, winning multiple accounts including The Glenlivet, Tinder, Asics and most recently Marie Curie.

Last month, Special NZ was named Global Creative Agency of the Year by Campaign UK for the second time in as many years. The agency, which originally launched in New Zealand, now has offices in Auckland, Sydney, Melbourne, Los Angeles, Wellington, London & New York.

Clients across the group include Uber, PepsiCo, and Virgin.


“Our role is to create interactions. Moments where we connect brands with people.”

Jennifer Black said: “I loved working with Dave in my past life. He’s a hugely talented and experienced creative leader, and an absolutely lovely human to boot. We are incredibly excited for everything we’re going to do together.”

David Day said: “Our role is to create interactions. Moments where we connect brands with people.

”And it’s in those interactions, no matter how fleeting, where we exist and they have to be special.

“It’s the reason I’ve come to join Jen and Emily, who are incredibly talented people. People I want to spend large proportions of my day with.

Special founder Tony Bradbourne said: “Dave, Jen and Emily are such an impressive leadership team. As well as being wonderfully generous and funny people. Together they are all driven by the same thing – to create work and results that truly live up to our name.”


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