No stone unturned at NZ Research powwow

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The Research Association has unveiled four keynote speakers for its upcoming RANZ conference in Auckland. They are AUT Marketing Professor Roger Marshall, Data Futures Partnership chair Dame Diane Robertson, APAC Research Now vice-president Elizabeth May, and social influence marketing agency Bloggers Club ceo Spencer Willis.

Robertson’s presentation is A path to social licence: driving trusted data use will take attendees through Data Future’s recent engagement with thousands of New Zealanders that helped understand how they feel about their data being used. The Partnership has used this to draft guidelines designed to help organisations build and maintain trust. Robertson will discuss this in detail and set out what organisations should do to build their social licence for data use.

Marshall’s Research in Marketing in a changing world reviews the challenges facing business researchers in a world increasingly driven by big datasets and artificial intelligence, and makes some suggestions about a possible way forward.

In his contribution, Spencer Willis shares a love letter to an industry that was once the love of his life, and why he had to get away.

And Elizabeth May’s presentation Splice it, dice it and stitch it back together explores using split questionnaire design to improve data quality, efficiency, and the participant experience

Where, When, How much?
The conference will be held in the Sir Paul Reeves Building at AUT from 8am-11.30pm on Thursday 14 September. Ticket prices are varied – mostly over $500.

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