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CANNES, Last Night: New Zealand has scored six on the Lions shortlists overnight – across four categories (Social & Influencer, Creative Strategy, Direct, and PR) – bringing NZ’s tally in the first two days to 25.

In the Social Influencer category, Special Group AUNZ had three – all for Tourism NZ Good Morning World, while Clemenger BBDO Wellington had two – for NZ Transport Agency The Unsaid, and NZ Transport Agency Belted Survivors.

In Creative Strategy, just one shortlister – for Special AUNZ Tourism NZ Good Morning World.

In PR, DDB, Collective Force, and Mango share three places each – all for the AIDS Foundation Sperm Positive.

In Direct, Clemenger was the only NZ agency shortlisted – for Waka Kotahi/NZTA The Unsaid.


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