SINGAPORE, Tuesday: New Zealand is among the leaders at the shortlist stage of Spikes Asia 2021. Australia leads with 169, followed by India & NZ with 93 apiece.
DDB leads the NZ list, with 26 finalists, Special Group Auckland has 23, while WiTH Collective, TBWA\, OMD, PHD, and Colenso BBDO all put up respectable showings. (WARNING: M+AD’s list below was laboriously compiled late at night, from a massive 23 categories – there’s bound to be omissions & errors, which we’ll attempt to update over the next few days).
The Spikes Asia shortlists feature 23 categories. From an initial 3223 entries, 682 pieces of work have made it onto the shortlists and now move forward to the Metal round.
The work is being judged by a diverse group of 83 creative leaders from across APAC and the world.
Judging for the Spikes Asia Awards has been taking place throughout February. The winners will be announced via the Spikes Asia online platform, with the Bronze, Silver and Gold winners released on 1 March and the Grand Prix and Special Award winners on 4 March.
“DDB leads the NZ list, with 26 finalists, Special has 23, while WiTH, TBWA\, OMD, PHD, and Colenso all put up classy showings.”
BRAND EXPERIENCE SHORTLIST
- DDB Lion Tiny Pub
- DDB Steinlager Black Laundry (x2)
- DDB Kiwirail Near Miss Memorials
- Skinny Friend-Vertising
- Spark Play
- WiTH Collective ASB Borrow The All Blacks
- TBWA\ ANZ Mr Humfreez
CREATIVE EFFECTIVENESS
- Colenso BBDO DB Export They’re Drinking It For You (x2)
- Spark Kupu
FILM CRAFT
- Special Auckland Tourism NZ Good Morning World (x2)
- Special Auckland Tourism NZ NZ Says ‘39’
HEALTH
- Spark Play
- NZ Breast Cancer Foundation
- DDB NZ Aids Foundation HIV Prevention PR
OUTDOOR
- DDB Lion Tiny Pub
CREATIVE STRATEGY
- WiTH Collective ASB Borrow The All Blacks
- Special Auckland Tourism NZ Good Morning World
- Special Auckland Tourism NZ NZ Says ‘39’ (x2)
DESIGN
- NZ Breast Cancer Foundation
- DDB Lion Tiny Pub
- DDB Steinlager Black Laundry
- TBWA\ ANZ Mr Humfreez
DIGITAL
- Special/Sweetshop Meddle (x4)
- Special/Sweetshop Tourism NZ Good Morning World
- WiTH Collective ASB Essential Thanks
- Special Auckland Tourism NZ Good Morning World
DIGITAL CRAFT
- NZ Breast Cancer Foundation
INTEGRATED
- WiTH Collective ASB Borrow The All Blacks
- Special Auckland Tourism NZ Good Morning World
MEDIA
- OMD Kidscan Real Meals
- PHD Skinny Friend-Vertising
MOBILE
- Colenso BBDO BNZ Games
OUTDOOR
- DDB Lotto Commas (x2)
- DDB Powerball
- DDB McDonald’s Big Mac (x2)
- Special Auckland Tourism NZ NZ Says ‘39’ (x2)
- DDB Lion Tiny Pub
- DDB Kiwirail Near Miss Memorials
PR
- DDB Lion Tiny Pub (x2)
NFP
- Special/Sweetshop Meddle
- Special Auckland Tourism NZ Good Morning World
- Special Auckland Tourism NZ NZ Says ‘39’
- Special/Sweetshop Meddle
- Special Every Kiwi Vote Counts
- DDB NZ Aids Foundation
PRINT & PUBLISHING
- DDB VW (x3)
RADIO & AUDIO
- DDB VW (x2)
- DDB McDonald’s (x3)
Special Awards soon
The 2021 Special Awards (Advertiser of the Year), Independent Agench, and Media Network) will be announced next month.
- All shortlist details here
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