NZ shops looking sharp at Star Awards

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Two NZ promo agencies made it through to the finalist round of the Australasian Promotional Marketing Association’s 2014 Star Awards.

Auckland indie Belowtheline is a finalist in five categories:

  • Best Activity Generating Brand Loyalty for George Weston Foods ‘Ploughmans Bakery Grow Your Own Sandwich’
  • Best Activity Generating Brand Volume  for ‘Pepsi Million Dollar Max it’
  • Best Shopper Marketing Campaign for ‘Fonterra Find Your Fortune’
  • Best Integrated Communications Campaign ( Over $1million) with George Weston Foods ‘Ploughmans Bakery Grow Your Own Sandwich’
  • Best Brand Building Campaign for Ploughmans

And Parnell-based ApolloNation NZ (part of the Aegis Media network) scored four finalists spots (three of them for Tui Catch a Million):

  • Young Achiever of the Year (Tyler Shepherd)
  • Best Integrated Communications Campaign (Under $1m budget): Tui Catch a Million
  • Best Brand Building Campaign: Tui Catch a Million
  • Best Activity Generating Brand Awareness and Trial: Tui Catch a Million

Finalists were assessed on strategic relevance, originality, creative execution and effectiveness by a panel of 37 judges, across 17 categories.

This year’s winners will be announced at the APMA Star Awards night in Sydney on Thursday 7 August.

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