Franklin Road’s Jim Hall and Clemenger BBDO Wellington have been recognised overnight in the Music & Sound shortlist for the London International Awards – for their work on the NZTA spot, Hello.
Fifty-nine entries made the shortlist – mostly from the US (15), UK (12), and Germany (7). The winners will be announced on Wednesday 2 November.
To make the soundtrack for the NZTA spot, Hall re-arranged Lionel Ritchie’s 1983 hit, Hello, and tapped NZ singer Age Pryor (Fly My Pretties) to record a refreshed version, to run with the NZTA campaign.
“This soundtrack took many months to come to fruition,” Hall recalls. “Hello is such a singular song, and we experimented with different ways of presenting it – including a female version.
“In the end, the agency wanted a male voice, so we tracked down Age Pryor, who was on tour is the US with the NZ Ukelele Orchestra, and recorded 12 takes of the song in a small Chicago sound studio linked to our base in Auckland.
“The track on the ad was made up from different elements of those 12 takes.”
Hall was surprised to hear of his London nomination. “I never hear about these things,” he said, recalling a gold Clio he won some years back – “the first I knew of it was when I saw the gong on the wall in the ad agency reception area.”
- NZTA Hello (debuted in March): www.mad-daily.com/hello-young-drivers/
- The Lionel Ritchie original: http://bit.ly/19pHkvE
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