NZ agencies have excelled at the International Echo Awards, Colenso BBDO has nine finalists through to the awards ceremony in New Orleans, Chemistry has six finalists, and Republik four.
The Echo winners will be announced this year in New Orleans, on Sunday 8 October. They are run by the Data & Marketing Association (formerly the Direct Marketing Association).
THE NZ FINALISTS
Automotive
Volvo – Sunday Drive Roulette
Agency: Republik New Zealand
Client: Volvo New Zealand
Best Customer Acquisition Campaign
Healthy by Sovereign
Agency: Chemistry Interaction
Client: Sovereign Insurance
Best Customer Acquisition Campaign
Unitec NZ Takes the Classroom to the People
Agency: Republik New Zealand
Client: Unitec New Zealand
Best Customer Acquisition Campaign
DB Export Beer Bottle Sand
Agency: Colenso BBDO
Client: “DB Breweries”Best Integrated Campaign
Best Customer Acquisition Campaign
Pedigree Child Replacement Programme
Agency: Colenso BBDO
Client: MARS
Best Integrated Campaign
DB Export Beer Bottle Sand
Agency: Colenso BBDO
Client: DB Breweries
Best Loyalty or Retention Campaign
Little Garden
Agency: Colenso BBDO
Client: Foodstuffs New Zealand
Best Use of Search/Display
The Annoying Lump
Agency: Colenso BBDO
Client: New Zealand Breast Cancer Foundation
Best Use of Virtual Reality/Augmented Reality
Unitec NZ Takes the Classroom to the People
Agency: Republik New Zealand
Client: Unitec New Zealand
Consumer Products and Services
DB Export Beer Bottle Sand
Agency: Colenso BBDO
Client: DB Breweries
Consumer Products and Services
Pedigree Child Replacement Programme
Agency: Colenso BBDO
Client: MARS
Consumer Products and Services
Unitec NZ Takes the Classroom to the People
Agency: Republik New Zealand
Client: Unitec New Zealand
Financial Products and Services
How Old Will you Be?
Agency: Colenso BBDO
Client: Bank of New Zealand
Insurance
Healthy by Sovereign
Agency: Chemistry Interaction
Client: Sovereign Insurance
Insurance
State Click. Pop. Win.
Agency: Chemistry Interaction
Client: IAG New Zealand
Insurance
Right Here for Canterbury
Agency: Chemistry Interaction
Client: IAG New Zealand
Transportation & Hospitality/Travel
Contiki Squad
Agency: Chemistry Interaction
Client: Contiki New Zealand
Best Use of Data & Analytics
Healthy By Sovereign
Agency: Chemistry Interaction
Client: Sovereign Insurance
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