AUCKLAND, Tuesday: MDS AdSchool students was another winner at Busan’s MAD Stars festival this week, scoring 17 awards in the non-professional category, with two ideas making it into the global top 4 ideas – all of which they achieved with work completed within the first 15 weeks of the course.
The wins were achieved across multiple categories including Innovation, Interactive, Interactive use of Technology, Interactive Craft, Mobile, Green, Film, Film Craft, Print, Use of Special Events, Brand Experience & Activation, Branded Information Video, Media, Use of Media, and Outdoor.
“And many thanks to all our industry panellists who so generously donated their time to do more work after work, by going through the entirety of the students’ first 15 weeks’ work; Dave Shirley (Special); Stu Mallarkey (Special); Sam Stuchbury (Motion Sickness); Wihan Meerholz (Tribal DDB); Sarsha Drakeford (DDB); Lizzy Baird (DDB); and Mick Stalker
Adschool programme director Kate Humphries said: “Congratulations to award-winning students Georgia Henare, Kevin Ng, Max Haymes, Bella Griffiths, Crystal Hay, Jack Becroft, Phoebe Rooney, Robert Laking, Astrid Henare, Harry Pfiszter, Herman Ulberg, David Gillard, Michael Gillard, Anja Pienaar, Elissa Shaw, and Gurnoor Bedi.
“A special mention also our 2021 alumni Maria Masniak, Bayleigh Way and Sam Isaacs for their wins at MAD Stars this year.
“Take a bow, Georgia Henare, Kevin Ng, Max Haymes, Bella Griffiths, Crystal Hay, Jack Becroft, Phoebe Rooney, Robert Laking, Astrid Henare, Harry Pfiszter, Herman Ulberg, David Gillard, Michael Gillard, Anja Pienaar, Elissa Shaw, and Gurnoor Bedi.”
“Not all of the students who won are pictured in the photo, because they are all currently on a well-deserved break, before we unleash on them their final-portfolio-build (and yes, we’ll be doing our annual shout out to mentors very soon to help sharpen up those portfolios!)
“Our students wouldn’t have achieved all these wins in their first 15 weeks without their total immersion into a full-time programme intent on simulating the iterative feedback rounds that happen in creative departments across the world.
“Their refusal to do things by half is only part of the story; the other driving force is, of course, industry.
“So a big shout-out to the industry guests who came in to critique specific projects; Michael Tam (global design director IBM iX); Jeneal Rohrback (Marsden Inch) and Andy Blood.
“And many thanks to all our industry panellists who so generously donated their time to do more work after work, by going through the entirety of the students’ first 15 weeks’ work; Dave Shirley (Special); Stu Mallarkey (Special); Sam Stuchbury (Motion Sickness); Wihan Meerholz (Tribal DDB); Sarsha Drakeford (DDB); Lizzy Baird (DDB); and Mick Stalker (TBWA\) – please stand up right now and take a bow because we couldn’t have done it without you.”
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