NZ top 10 ads down on 2014

EditorNews Make a Comment

Nielsen has released its Top 10 Advertisers list for 2015. Retailers dominate the list – and this time around, banks were conspicuous by their absence, partially due to ANZ reducing its ad budget from $45 million to $31 million last year.

The combined adspend of the top 10 is around $538 million – well down on to overall adspend, of $610 million in 2014.

Share this Post