Nielsen has released its Top 10 Advertisers list for 2015. Retailers dominate the list – and this time around, banks were conspicuous by their absence, partially due to ANZ reducing its ad budget from $45 million to $31 million last year.
The combined adspend of the top 10 is around $538 million – well down on to overall adspend, of $610 million in 2014.
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