Captive Viewing

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BUCHAREST, Tuesday: Cheil Romania ECD Mihai Gongu has chosen Colenso BBDO’s WWF NZ Lockdown lasts a Lifetime the best out-of-home ad in the world last week.

“The World Wildlife Fund NZ reminds us that for some, lockdown lasts a lifetime,” Gongu wrote in his Best Ads judgment.

“How sick is that?”

“We are living in the age of VR and we’re still keeping animals in captivity for our viewing pleasure.

“How sick is that?


Client: WWF New Zealand (
Agency: Colenso BBDO
Media Agency: Hearts & Science
OOH Partners: Go Media, JCDecaux, QMS

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