NZ vodka brand signs US agencies

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CHICAGO, Today: TimeZoneOne and Schafer Condon Carter have together been named the new agency of record for Broken Shed Vodka, an award-winning premium New Zealand vodka growing its distribution across the US.

From their offices in Christchurch, New Zealand and Chicago, TZO and SCC will develop a refreshed brand identity and roll out a number of initiatives to support Broken Shed Vodka’s global growth and take the “world’s most unique vodka” to the next level in the US, Canada and New Zealand.

This newly formed strategic partnership includes creative, digital marketing, strategy, website and social content development and paid media. 

TimeZoneOne ceo Daniel Thomas said: “We are honoured to partner with New Zealand’s Broken Shed Vodka to grow its presence and tell its uniquely New Zealand story on a global scale.

“We’ve spent nearly three decades marketing New Zealand brands in North America, telling their stories and supporting their growth strategies.”

Broken Shed selected the integrated agency team of TZO and SCC not only for their digital marketing and creative capabilities but also the team’s ability to bring New Zealand authenticity to the brand globally.

Broken Shed CMO Jean-Marie Heins said: “To have an agency partnership with TimeZoneOne and SCC that not only specialises in beverage but is located in our brand’s home market of New Zealand, is of great value to our business success.

 “We now have global creative teams that operate in our core markets to amplify our company’s sales ambassadors’ growth objectives and can help us grow Broken Shed Vodka to become Americans’ favourite New Zealand vodka.”

“From their offices in Christchurch and Chicago, TZO and SCC will develop a refreshed brand identity to support Broken Shed Vodka’s global growth.”

SCC ceo Richard McDonald said: “We are excited to be jointly appointed to help take New Zealand’s Broken Shed Vodka marketing to the next level,.

“TZO and SCC joined forces last year to form two independent agency powerhouses that are both creative and digital at the core of what we do and we will play to our collective strengths to ensure Broken Shed becomes a breakthrough brand.”

Jean-Marie Heins: B”roken Shed is born out of New Zealand and sustainably uses the country’s pristine natural resources to produce a vodka with only two ingredients: whey distillate and a special blend of mineral and spring waters, creating a unique taste.”

Broken Shed Vodka is currently available in 24 US states.

About TZO
TimeZoneOne is a community of strategists, storytellers, creators & marketers. A global agency with an un-agency approach. Founded in New Zealand in 1994, TimeZoneOne’s global headquarters is in downtown Chicago, with offices in New Zealand and Canada.

About SCC
SCC is an independent agency dedicated to building brands and making great things happen for its clients. Based in Chicago’s West Loop, SCC has been named Small Agency of the Year by Ad Age in 2018 and 2020 and is consistently named one of the top workplaces in Chicago. Clients include the Chicago Cubs, Kellogg’s, GE Healthcare, Casey’s General Stores, University of Chicago Medicine and LiftMaster.

About Broken Shed Vodka
Broken Shed Vodka is based in Wanaka. Distilled, crafted and bottled in NZ since its inception in 2009, its vodka draws upon the country’s natural aquifer and spring waters, without any hint of gluten, additives, sugars or GMOs. Broken Shed entered the US market in June 2012.

The brand started in a broken-down old shed on Lake Wanaka where the formula was originally crafted and produced.

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