A new survey by Roy Morgan Research Australia has found that 10.6% of Australians are planning an overseas holiday and 18% of those have plans to head to New Zealand – making a trip ‘across the ditch’ the most desirable destination for Aussie travellers.
The research, published yesterday in B&T, found the second most desirable travel spot for Aussies was the USA, with 17.8% of people with travel plans intending on holidaying there. England came in at third with 13.6%.
Ten years ago, England was Australians’ most desirable destination at 20.2%, and NZ – while retaining its No 1 spot – also lost ground (see the chart). Thailand, France and Italy also slipped.
Japan was a winner this year, with the proportion of intending holiday-goers planning to visit rising to 9.1%, followed by Indonesia (Bali) with 8.5%.
“It should be noted that holiday intention to New Zealand bottomed out over the 2012-2013 period, at 13.6%, and has since turned around,” Roy Morgan’s industry communications director Norman Morris told B&T.
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