NZME secures exclusive media partnership with ASB Classic

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AUCKLAND, Today: NZME has announced it is partnering with a prestigious event on New Zealand’s sporting calendar, the ASB Classic.

Following a two-year hiatus due to Covid, the premier tennis tournament’s return in January 2023 will be supported by NZME’s audio, print and digital platforms, including the NZ Herald, Newstalk ZB, iHeartRadio, The Hits and ZM.

This is the first time in eight years the ASB Classic has embarked on an exclusive media partnership, and with the recent announcement that world number two Casper Ruud and rising young American star Coco Gauff are confirmed to play in the tournament, it promises much.

“World No 2 Casper Ruud and rising American star Coco Gauff are confirmed to play in the tournament.”

NZME head of commercial partnerships & events Emily Travers said: “As the exclusive media partner, we have a huge role to play in supporting the tournament’s return to Tāmaki Makaurau in 2023 and it’s a real privilege.”

We can’t wait to share the coverage and excitement with our audiences nationwide, as well as offering our advertising clients an opportunity to enjoy a high quality sport experience.”

Tournament director Nicolas Lamperin said: “NZME’s unique media solutions and enthusiasm to be an integrated partner made them the perfect fit.

“We’re so excited to be bringing the ASB Classic back in January 2023 and we are looking forward to working alongside NZME, utilising the full strength of their audio, print and digital channels to promote the tournament’s return.”

The ASB Classic takes place from 2-14 January 2023.

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