The Interactive Advertising Bureau has elected NZME group revenue director Laura Maxwell as its new chairperson, a role that she returns to after a two-year absence.
“I’m thrilled to be back as chair of the IAB,” she said. “In an industry that competes in a global marketplace, it’s imperative that the interactive industry body is at the forefront of trends, threats and opportunities for NZ business.
“As with the IABs around the world, IABNZ empowers the media and marketing industries to thrive in the digital economy. Working with ceo Adrian Pickstock, we will continue to promote growth and best practice for advertisers, agencies and media.”
Prior to her current NZME role, Maxwell had been group director digital media at NZME and commercial director at The Radio Network. Previously, she was general manager at Yahoo! NZ.
It was during this tenure that she was first appointed to the chair of the IABNZ.
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