NZME has launched driven.co.nz, a new website that brings all the publisher’s driver titles together in one place. NZME group commercial director Sandra King said the standalone site is in keeping with the company’s multi-platform strategy, and a powerful new quality environment for advertisers.
“Driven is now a daily offering,” she said. “Add the new site to Driven on Radio Sport and Coast FM, the refreshed Driven Magazine in print every Wednesday and Saturday in the New Zealand Herald as well as a weekly feature in our six regional papers, and advertisers can now connect in with Driven audiences any time day or night, nationally and locally, wherever our audiences are.”
The Driven audience is comprised mostly of men and women in the top three socio economic groups and professions in New Zealand. Tony Verdon, managing editor of driven.co.nz says the nationwide campaign for the new website which goes live this Monday (March 30) is designed to appeal to an even wider audience.
“The overriding insight we had from motoring audiences was that everything is out there but it’s not in one place,” he said. “So driven.co.nz has it all – the latest national and international motoring news, the best reviews and videos that we update daily, expert and trusted writers and reviewers and dealer listings for new and used cars across the country. We are New Zealand’s premiere motoring website.”
Driven editor Liz Dobson, who is also the president of the New Zealand Motoring Writers’ Guild, regularly attends car launches in Europe and Australia and says the new site provides all the best motoring news straight from the industry, no matter where it’s happening, including the best from Australian motoring experts CarAdvice.
“Driven is curating great content for Kiwi audiences every day, and we’re providing a comprehensive multi-platform opportunity for advertisers to connect with these lucrative audiences,” she said.
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