AUCKLAND, Today: A new multi-year deal makes NZME the exclusive sales rep for TED’s podcasts in New Zealand. NZME’s Podcast Network will handle ad sales for TED, showcasing a broad range of topics.
NZME celebrates this as a milestone, with over 86 million podcast downloads last year. TED Talks Daily leads, drawing thousands monthly in New Zealand and achieving 214,000 downloads in January 2024.
James Butcher, NZME’s Head of Digital Audio, expresses excitement about the exclusive partnership with TED. “Everyone has heard of TED Talks – it’s a globally renowned brand and massively popular, so we’re thrilled to be partnering with TED podcasts exclusively here in New Zealand.”
“This is another example of NZME’s ongoing commitment to expand our portfolio of diverse and engaging podcasts for our audience.”
“This is another example of NZME’s ongoing commitment to expand our portfolio of diverse and engaging podcasts for our audience. We’re really proud to continue to drive listenership and increase the amount of unique, compelling podcasts we have available, and we are confident we’ll propel TED Podcasts’ content to new heights in New Zealand,” he adds.
Sarah Catran, NZME GM Podcast Commercial and Partnerships, highlights the benefits for audiences and advertisers. “It’s great to deliver world-class content to our audiences and advertisers through our partnership with TED. This collaboration opens up new and exciting opportunities for advertisers to leverage this distinctive podcast network, connecting with New Zealanders through an expanded array of international material.”
Laura Beyer, Senior Director of TED Partnerships, shares her enthusiasm. “We’re excited to bring TED’s audio content to New Zealand, where it’s long had a strong following of people watching TED Talks online and hosting independently organised TEDx events in their local communities. “This will now enable us to reach a more global audience with a diverse range of topics — from technology to business to design — and provide access to TED content in a new format.”
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