NZME puts on weight across entire radio portfolio

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Every one of NZME’s radio stations in New Zealand gained more new listeners, according to the latest 2017 GfK independent radio survey.

“The company and its partners have added an additional 150,000 new listeners, an overall market share increase of 1.9% – while Mediaworks went backwards by 1.7%,” said chief commercial officer Laura Maxwell.

“It’s extremely rare in the radio industry to grow your listeners across every single station. It’s a real pat on the back to our people, who deliver great content which is hugely relevant and resonating with our listeners. We couldn’t be prouder; our strategy is on the money.”

Group entertainment director Dean Buchanan said music brand Coast gained the most listeners of any station in New Zealand (up over 47,500), with ZM in second place increasing by 41,000.

iHeartRadio registered users increased by 31% year on year to 603,605, with average listening hours of over 2,132,000 each month.

Newstalk ZB continues its dominance as the most listened to radio station with the Mike Hosking Breakfast taking out the gongs for the biggest share of listening and the highest number of listeners in New Zealand.

“Newstalk ZB is still the most listened-to radio station, and the Mike Hosking Breakfast continues its dominance”

This is the third consecutive survey where the number of people listening to commercial radio in New Zealand has increased, now up 130,400 to a total audience of 3,302,500 people. “The numbers don’t lie – radio is very much a part of Kiwis’ everyday lives,” Laura Maxwell said.

“Radio is engaging, emotive, present and dynamic – something a music playlist can never replicate.

“The benefits of including radio in media schedules are proven and now coupled with the targeted digital offerings of iHeartRadio, we have unprecedented ways to connect with target audiences.

“In addition to radio, NZME advertisers have the advantage of being able to also reach target audiences across digital and newspaper offerings, all of which are growing. Being able to provide connections to a total audience of 3.2 million is a pretty exciting opportunity.”

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