NZME promotes internal talent for new senior marketing roles

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AUCKLAND, Today: NZME is promoting marketers Mandie Strachan and Gemma Vovchenko into two newly created senior leadership roles.

The two new roles align with two of NZME’s strategic priorities – Publishing and Audio – with Strachan taking up the role of GM Marketing – Publishing, and Vovchenko as GM Marketing – Audio.

Both will work together to deliver on NZME’s strategic priorities, leading their own teams and working with many different stakeholders externally and across the business.

NZME CMO Katie Mills said: “It is exciting to be able to draw from the talented marketing team, with both Strachan and Vovchenko having an in-depth understanding of NZME and the wider media industry.

“Mandie and Gemma are both exceptionally talented wāhine toa, each bringing their own unique strengths and skills to these newly created roles. 


“Mandie Strachan and Gemma Vovchenko start in their new roles from Monday 13 June.”

Mandie Strachan is currently senior marketing manager NZ Herald & Regionals, and has 15 years of experience in advertising and marketing in media organisations in Australia and New Zealand.

This has included close to 10 years at NZME where she has worked across trade and marketing teams for the NZ Herald’s network of brands.

Strachan said: “I am really looking forward to continuing to support our talented teams who bring our publishing brands to life across editorial, product, marketing, commercial and operations, and watching the NZ Herald continue to go from strength to strength.”

Katie Mills: “Gemma Vovchenko has worked at NZME for 10 years. She has held a range of marketing roles in that time, including in consumer facing marketing and sponsorship across publishing and news, and most recently delivering the marketing strategy for two of NZME’s key audio brands – iHeartRadio and The Hits.

Vovchenko said: “With the trend towards digital audio growing substantially, I’m excited to support the ongoing growth of iHeartRadio – ensuring excellent collaboration across all our audio brands to further boost our listeners on the platform.”

Strachan and Vovchenko will start in their new roles from Monday 13 June.


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