NZ advertising network Adhub has signed ESPN as its most recent publisher to join the growing digital network.
Adhub general manager Garry Jordan says securing ESPN is a massive win for the Adhub network, allowing the delivery of New Zealand’s largest unduplicated sport audience in partnership with NZME sport, including nzherald.co.nz and radiosport.co.nz.
NZME Sport and the ESPN Digital Network reach 531,000 people each month, generating 10 million page impressions. Jordon says NZME Sport with ESPN reach 39% more males each month than their main competitor.
“We are thrilled to announce this exciting collaboration with ESPN, set to strengthen our digital space offerings as the appetite for quality digital environments continues to grow,” he said.
“This high profile collaboration will maximise each brand with the ability to engage with audiences daily through a trusted voice in premium content. We are excited about the future as Adhub continues to experience strong growth in audience and ad revenue.”
ESPN ANZ head of sales Nik Weber said: “ESPN has a fantastic, engaged and passionate sports audience in New Zealand and we are looking forward to working with NZME to deliver great solutions for brands that want to reach sports fans through our respected, industry-leading content.”
Jordon says Adhub continues to deliver innovative ways to target audiences through their network of sites, attracting an audience of over 900,000 – including realestate.co.nz, interest.co.nz, Golf.co.nz and NZX.com.
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