AUCKLAND, Today: An innovative new publishing creative competition celebrating the effectiveness of print media and encouraging creatives to think differently about print, has been launched by NZME.
Running the show in association with the Comms Council’s 2023 Axis Awards, NZME’s Imprint competition gives creatives the chance to win a trip for two to New York to go on the greatest paper run of their life.
NZME head of commercial publishing & innovation Margaret Hawker said: “Research shows that excellent creative advertising makes for stronger brand awareness and a better recall, and the Imprint initiative encourages creative agencies to test this theory for themselves.
“Print is one of the oldest categories but it’s still the most rewarding to win at any award show.”
“Imprint delivers a reminder to us all that print offers immeasurable benefits to marketers today – from brand awareness to creative impact. NZME’s print brands offer unmissable value through an ever-growing audience and high daily engagement.”
This year’s Axis Awards convenor Leisa Wall said: “Print has always been a popular medium for our craft of advertising.
“It’s fantastic that NZME is putting this amazing prize together. Print is one of the oldest categories but it’s still the most rewarding to win at any award show.”
To enter, agencies tick the box when entering the Innovation in Print category in the 2023 Comms Council Axis site to also submit their entry into NZME’s Imprint competition.
The Axis judges will decide the most innovative entry, who will not only take out the gold Axis award, but the trip for two to New York.
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