NZ scores 14 on New York shortlist

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Colenso BBDO so far leads the way for New Zealand at New York’s The One Show, which has just announced its first batch of finalists. New Zealand has secured 14 on the shortlist.

This list includes more than 800 winners from 38 different countries. BBDO New York has 39 spots on the initial list, followed by Jung Von Matt Hamburg and Dentsu Tokyo with 20 and 19 spots respectively.

Cossette Toronto’s SickKids campaign for SickKids Foundation has the most finalist spots with 11.

Branded Entertainment

  • Y&R, Heinz Geoff
  • Colenso, Pedigree Selfie Stix
  • JWT, Vice NZ Battle to the Beehive
  • DDB, Netsafe Re:scam


  • DDB, Netsafe Re:scam
  • FCB, Prime The Human Serengeti
  • Assembly: Heinz Geoff

Direct Marketing

  • Colenso, Pedigree Replacement Programme
  • DDB, Lion Fight For Territory
  • FCB, Vodafone Say It Tika

Intellectual Property

  • Colenso, DB Export Beer Bottle Sand
  • Colenso, Pedigree Selfie Stix
  • DDB, Nesafe Re:scam

Moving Image Craft

  • Colenso, Fonterra Anchor Milk Slams

More finalists are expected to be announced soon. The One Show winners will be crowned in New York on Wednesday 9 May.

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