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AUCKLAND, Thursday: WiTH Collective’s ASB Ben and Amy was the most-liked ad in New Zealand in 2020, according to research released by privately owned insights agency TRA.

Ben and Amy scored nearly twice the number of fans, ahead of the next most favourite ad, DDB’s Sky Life needs more sport. Third came FCB’s Pak n’ Save Stickman, followed by FCB’s Mercury Electric Kiwi Song Ban, TrustPower Lost and Found (produced in-house), FCB’s Mercury Kiss Oil Goodbye, 7th was a Stanley Street KFC ad (not specified), then DDB’s Lotto Lost Ticket, Clemenger BBDO’s Nova Ned Grover, and DDB’s AA Insurance Live a Little Freer.

“WiTH, DDB, FCB, Stanley St, Clems starred in 2020.”

TRA conducted the research in March 2021. The survey looked at a sample of 1000 New Zealanders aged 18 to 60.

About TRA
TRA is New Zealand’s largest privately owned insights agency – working with corporate and government clients across Australasia. Their expertise spans research, strategy, behavioural science, data and analytics, and design.   

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