AUCKLAND, Friday: Smartphone marketer Oppo has hired 5th year law and arts student Lucy Clarke for three months in a fulltime influencer marketing role – thought to be a first in NZ.
Her special interests are Instagram and YouTube,Clarke told the Weekend Herald she is now being flown to the “most Instagrammable locations” in Australia and NZ – and earning a salary.
“Influencers can notch up millions of followers by posting about their lives and passions – the hysteria they generate among their followers is like that once reserved only for pop stars,” she said.
Clarke is now weighing up parallel careers in law and as a professional influencer.
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