12 November: The ANZ media landscape today welcomes its latest major player, as Oath launches full operations in the region as part of its global rollout. Oath ANZ, led by Managing Director Paul Sigaloff, launches as a compelling market proposition, adding significant value to consumers and advertisers whilst nurturing and empowering local talent at all levels.
The launch of Oath ANZ, a subsidiary of Verizon and umbrella brand for all of AOL and Yahoo’s media and technology properties, brings the power of a Fortune 20 company to some of ANZ’s most loved media and culture brands. Verizon’s move is a mark of confidence in the potential of the ANZ market for the continued growth and success of the Oath brands.
Oath reaches one billion consumers globally and approximately half the online population of Australia* and New Zealand*, with brands including Yahoo News, HuffPost, TechCrunch, Yahoo Finance, Yahoo Lifestyle and Tumblr. The power of these brands is complemented by an industry-leading technology capability in the Oath Ad Platforms, combining the best assets from BrightRoll, ONE by AOL and Yahoo Gemini.
Commenting upon the launch Sigaloff identified an exciting time for Australian and New Zealand media and technology, strongly identifying a fantastic opportunity for a new and captivating player in the ANZ media market.
“As consumers we are consistently time poor and faced with too much news and content, leading to a real lack of trust. Oath is more than just a media brand, we understand this change in behaviour and are investing in local talent to deliver premium experiences to Australian and New Zealand consumers,” he commented.
“In addition, combining the reach of this content to the power of our technology stack creates a compelling proposition to advertisers in a climate of transparency and accountability.
“Oath ANZ is focused on creating relevant and trustworthy content experiences across the whole suite of Oath brands. I can’t wait to get started,” Sigaloff said.
The Oath portfolio in ANZ includes Yahoo News, HuffPost, AOL, Yahoo Finance, TechCrunch, Yahoo Sports, Engadget, MAKERS, Flurry, Oath Ad Platforms, RYOT, Yahoo Lifestyle and the Build Series.
*AU Source: Nielsen September 2019, NZ Source: Oath Internal Data
Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. Oath reaches one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media and technology. For more on Oath, visit www.oath.com
Oath ANZ is a premium media and technology company in the ANZ market, which reaches nearly half of the Australian population every month. Oath ANZ publishes websites including the Yahoo home page, Yahoo News, Yahoo Sports, Yahoo Finance, as well as Yahoo Lifestyle, and connects people through Yahoo Mail. Our digital advertising business, with a large footprint in both the display and AdTech markets, leads with a unique ability to be a part of cultural conversations and capability in code data, to deliver innovative solutions to some of the largest advertisers in the country.
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