Object or objet?

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It’s not often you get to use a fancy word like objet in a heading – but we did manage it in a story in M+AD Friday about Aussie adman Ralph van Dijk, headed The objets I love.

Many readers, no doubt, thought: What a wanker! Others just wrote to tell us we’d misspelled objects.

The wanker angle is not without justification, but bad spelling can get you shot in our trade, so Ed insisted we point out that the word objet – while closely related to the English/French phrase objet d’art – is a bona-fide English word in its own right.

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