Fish out of water

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Ogilvy NZ launched a new brand campaign for Sealord last week, aiming to lift the nation’s health through good nutrition.

“Sealord HQ have been literally inundated with glowing feedback on their Facebook page from those harshest of all judges, the general public,” says Ogilvy creative group head Richard Loseby.

“It’s a story with real heart, beautifully filmed [by Waitemata Films], with great performances, and a proven message about the good stuff in fish – natural protein and Omega 3.”

M+AD endorses the “adorable” tag that Campaign Brief applied to this touching piece of work.

Loseby says product ads with a more overt message will be on air” soon”.


Client: Sealord
: Ogilvy & Mather/Geometry Global
ECD/Creative: Regan Grafton
Creative Group Head: Richard Loseby
Agency Producer: Steen Bech
Creatives: Richard Loseby, Martin Hermans
Design: Reuben Boyes-Hannaford
Executive Director: Aaron Taylor
Account Director: Leon Cui
Account Executive: Geo Rodie
Head of Post Production: Martin Spencer
Copywriter: Gaelyn Churchill
Art Director: Peter Wujkowski
Production Company: Waitemata Film Company
Director: Robert Sarkies

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