Ogilvy makes arresting claims

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Ogilvy NZ claims its new NZ Police recruitment campaign “has captured the hearts and minds of millions of viewers around the world”.

The centrepiece of the campaign is a series of five videos featuring real-life scenarios that explore the issues our cops deal with daily – including alcohol-related incidents, mental health, at-risk youth and safety on the roads.

“The campaign has succeeded with the videos receiving 3.9 million views on the NZ Police recruitment page since its launch earlier in the year and the drive attracting a record 41% female applicants and 45% ethnic applicants,” said an unnamed Ogilvy spokesperson.

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At press time, Ogilvy had yet to issue a credits list.

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