Arrivals & Departures: Ogilvy welcomes Emma Cockburn

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AUCKLAND, Today: Ogilvy has appointed Emma Cockburn as the head of data and technology in media. This is a new role, and there was no incumbent.

“Emma’s appointment continues our progression into better use of data, insights, customer journey, advertising and go-to-market strategies to make our end customer experience seamless in this crazy world of digital,” said head of media Rachel Cormack.

“She then worked in digital for Razorfish & Ogilvy in the USA with clients such as Microsoft, Ancestry, Tourism New Zealand, Levis, Dockers, Getty Images, National Geographic.”

“The more I learn about where Ogilvy is going, I get goosebumps,”

Cockburn moved to New Zealand in 2017 with Y&R where she worked on Burger King, Jaguar, Land Rover, GO Healthy, Earthquake Commission, Ministry of Social Development, Vodafone and HRV.

“The more I learn about where Ogilvy is going, I get goosebumps,” she said. “It is so exciting to be a part of a company that wants change for the right reasons.

“It’s an interesting time in the New Zealand market to really make a difference and help clients on the journey of being smarter with data, because it is sexy and the right insight can change an approach. I can’t wait see the evolution and how we create change for our clients.”

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