Ogilvy & Mather have won February’s Newspaper Ad of the Month with their Rebel Sport Big Kahuna ad. The judges – Rob Cook (Barnes Catmur) and Darran Wong-Kam (Ogilvy & Mather) – agreed it was a “Nice simple idea that immediately grabbed your attention”.
Darran Wong-Kam (O&M) abstained from voting the winner.
This month’s win adds Ogilvy (2014 champions) to the league table with five points. Special Mentions were awarded to Colenso BBDO for their State Insurance Ritto’s Dairy; and Barnes, Catmur & Friends Meridian Eco business ad (Rob Cook abstained from this vote).
Ad of the Month winner receives $250 and five Agency League points for their agency, which are tallied on a league table to run from July 2014-June 2015. DDB still lead the Agency League table with 10 points; however February’s win for Ogilvy adds them to the leader board with five points, and moves both Colenso and Barnes one point up the table, now with six points each.
With the evolution to multi-media news brands, Ad of the Month and Agency League has recently expanded to now accept entries from newspaper digital sites, as well as newspaper print ads.
News Works’ Ad of the Month and Agency League competition is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition. Both digital and print entries vie together for the best monthly accolade, with only one individual ad to be selected top each month – although judges may give special mentions to a number of exceptional ads.
To enter digital or print ads in Ad of the Month and gain points on the Agency League table, go to newsworksnz.co.nz/creative/ad-of-the-month/enter.
Every monthly winner from 1 July 2014 to 30 June 2015 will automatically be entered into the $10,000 Newspaper Ad of the Year at the end of this year.
For more information, go here: www.agencyleague.co.nz.
Agency Team: Rupert Hancock, Darran Wong-Kam, Jamie Wright
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