O&M extends Sealord win

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Ogilvy NZ, which was appointed as lead agency for Sealord’s Transtasman account earlier this year, has now also won the Sealord digital business from incumbent The White Agency.

“The White Agency have done a great job on our digital work, but with them based in Sydney and us predominantly in Auckland it increasingly made more sense for us to work with an agency that is on the ground and has Transtasman reach,” said NZ-based comms manager Frederika Walls

“We are now seeing the benefits of having an integrated approach to our account,” Walls says.

Sealord’s Transtasman adspend is estimated to be around $10 million.

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