$10k adspend prize

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AUCKLAND, Last Night: oOh!media has named the Lightbox Get it on Neon campaign as the winner of the oOh! Innovation Awards 2020.

Put together by OMD Media and DDB Aotearoa, the campaign saw Neon and Lightbox promote their integration under the Neon brand via street furniture sites with Panorama shelter wraps.

oOh!media transformed bus shelters in Christchurch, Wellington and Auckland to celebrate the merger, with the campaign utilising LED neon lights along with coloured bench wraps to create an unmissable display.

Classic street furniture and retail panels completed rollout.

Neon will now receive $10,000 worth of New Zealand media spend, while Ashley Clasper from Drum won an Apple Watch SE in a random draw.

“We had 600 industry votes – and DDB/OMD emerged as the winners from a very competitive and accomplished field.”

oOh! NZ head of sales Ben Gibb said: Get it on Neon was a worthy winner to mark the second edition of the company’s awards programme.

“We had close to 600 industry votes in total, and this emerged as the winner from a very competitive and accomplished field.

“Neon and its agencies really maximised the creative impact of its message through an innovative approach, and showed how the out-of home-format can be used to reach Kiwi audiences with unmissable impact at scale.”

Neon marketing manager Holly Phillips said: “What an awesome result in an upside-down year!”

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